Glossier Nuit
Client: Glossier
Insight
The overarching aesthetic of Glossier, a skincare and makeup brand, is daytime. bare-face style looks. Yet there is a more dramatical, sensual makeup look that 20-something year olds desire on a night out.
Big Idea
A bundle set of Glossier’s bolder, deeper beauty products, put together for the transition from day to night.
Experiential — Nuit in the City
Branded pop-up lounges in bars across cities, creating intimate nightlife venues with moody lighting, specialty cocktails, photo booths, and makeup artists creating looks for attendees using the new Glossier Nuit set.
Print — Magazine
Out of Home — Posters