Stripped Down

Visually mirroring Tomboyx’s brand promise of comfort for all bodies by stripping away artificial filters to expose real human silhouettes.

Creative Direction | Media Planning

Awareness

Costumer Journey: Stage 1

OOH Transit Shelters & Indie Print Media

OOHBusMockup1 copy.png
Bus stop billboard mockup PSD.png
RATIO 2 Magazine Spread Mockup 2.png
FIN MAGAZINE 1 MOCKUP 2.png

Consideration

Costumer Journey: Stage 2

Web Ads & Interactive Instagram Stories

MacBook_Mockup_3.png
MacBook_Mockup_2.png
Iphonemockup02.png
Free_iPhone_16_Mockup_5.png

Purchase

Costumer Journey: Stage 3

Instagram Sponsored Shoppable Ad

Instagram Post Composition.png
scene 17 png.png

Retention

Costumer Journey: Stage 4

Post-Purchase Email & Packaging Insert

Lifecycle Email Composition.png
Card Insert Composition.png
Card Insert Composition Back.png
Free_iPhone_16_Mockup_3.png

Advocacy

Costumer Journey: Stage 5

UGC #StrippedDownSF

Stripped Down Hashtag Mockup.png
Free_iPhone_16_Mockup_2.png

Full Deck

Next

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