Problem: National Geographic built its legacy through print media, but its shift into digital has not felt as culturally relevant to today’s audiences.

Insight: People are drawn to the nostalgia of the brand’s print legacy, but they need that legacy reimagined as physical experiences they can simultaneously share, explore and continue digitally. National Geographic has the opportunity to reframe their fit into the lives of a new culture that values the accessibility of digital and the nostalgia of print.

Role: Creative Strategist — conducted market and brand research, developed insight and objective, evolved campaign concept, designed mockups.

Designer: Yesenia Solis | Event Operations: Lauren Stefanko