When You’re Heard, You’re Seen
Client: AT&T
Created by West Virginia University’s American Advertising Federation for the 2025 National Student Advertising Competition
Team Role
Art Director & Designer
Key Human Truth
Gen Z is the first generation to be raised their whole lives in a digital world. Despite being the most virtually connected market, they suffer from a loneliness epidemic and mental health struggles, and friends and family are what give the greatest sense of belonging and community to this audience.
Big Idea
Highlighting the unique, small moments between young people and those they love most. AT&T’s purpose-driven connection empowers Gen Z to experience moments that give them their sense of belonging and purpose.
Pitch Deck
Ad Spot