Role: Art Director & Designer

Challenge:
AT&T fails to resonate with Gen Z, the first generation to be raised in a completely online world.

Ask:
How can we make Gen Z crave AT&T?

Idea:
'When You’re Heard, You’re Seen.' A campaign highlighting the unique, small moments between young people and those they love most. While the audience faces a loneliness epidemic rooted in their constant connection, connection simultaneously empowers them to experience moments that give them their sense of belonging and purpose.