Love is Invention
Client: Fly by Jing — A Spicy, Crunchy Condiment
Insight
A condiment is a condiment. Fly by Jing’s Sichuan Chili Crisp is seen as just another spicy, crunchy oil. But Millennials have the desire to support smaller businesses and brands with important missions. They favor brands they can create a real, authentic connection with.
Big Idea
Sichuan Chili Crisp was created by founder Jing, who went by the Americanized name “Jenny.” But a few years ago, she was empowered to reclaim her birth name, and in turn found inspiration for a new, meaningful invention. She invites you to taste her creation and see what her story inspires you to invent.
Designs
Pitch Deck