Campaign

Ad Spot

Role: Art Director (and Cover Girl!)

Challenge:
Tide is a tried and true brand, trusted one generation after another. They create products that work to improve the lives of consumers, but need to go a step further and be more thoughtful of the future. Tide must show their commitment to going above and beyond.

Ask:
How can Tide make cold water washing the new standard for Gen Z and Millennials? Tide wants consumers to stop and think about their place in the world, and how they have the opportunity to create change.

Idea:
‘Tide Cold for Gen Clean’. A campaign centered around the notion that we can all be modern-day heroes, through just the way we wash our laundry. The power to change our world and promote sustainable habits lies in the hands of a new generation, made up of even the most ‘Regular Joe.’