Tide Cold for Gen Clean
Client: Tide
Created by West Virginia University’s American Advertising Federation for the 2024 National Student Advertising Competition
Team Role
Art Director (and Cover Girl!)
Key Human Truth
Despite valuing sustainability, Gen Z and Millennials just don’t give much thought to whether they wash their laundry in hot or cold water.
Big Idea
We can all be heroes, through just the way we wash our laundry. The power to change the world and promote sustainable habits lies literally in the hands of a new sort of generation, made up of even the most ‘Regular Joe.’ No need to panic over buying strictly biodegradable everything — just turn that knob to cold.
Pitch Deck
Ad Spot