Tide Cold for Gen Clean


Despite valuing sustainability, Gen Z and Millennials don’t give much thought to whether they wash their laundry in hot or cold water.
But we can all be heroes, through just the way we wash our laundry. The power to change the world and promote sustainable habits lies literally in the hands of a new sort of generation, made up of even the most ‘Regular Joe.’ No need to panic over buying strictly biodegradable everything — just turn the knob to cold.

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