The Brainrot

Client: Help Guide — Aiding in Social Media Addiction

Featured in Mirage Magazine Issue 11: CANCELLED

Insight

In the wake of the constant cycle of finding a new insecurity, buying into a new fad, and following every trend on the For You Page, Generation Z suffers due to their overconsumption of social media.

Big Idea

Showing the ugly truth of the absurdity of following what’s “trending” online. From trying to figure out “Am I deer pretty or bunny pretty?” to consuming strictly high-protein smoothies, you’ve lost the plot.

Designs

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