Challenge: Gen Z has suffered exponentially due to overconsumption of social media platforms, but they don’t even realize it.

Ask: How can HelpGuide.org bring awareness to social media addiction, promoting their resources?

Idea: ‘The Brainrot’. A campaign dedicated to address the idea that young consumers have suffered “Brainrot” – the negative effect of online content on one’s mental health due to social media addiction.

Featured in Mirage Magazine Issue 11: CANCELLED