Stripped Down.
Undress the norm.
Tomboyx is a gender-neutral and size inclusive underwear brand with the mission to provide pure, human-first comfort.
This campaign visually mirrors the brand promise of stripping away artificial digital filters to expose authentic human silhouettes.
Awareness
OOH Transit Shelters & Indie Print
Consideration
Instagram Stories & Web Takeover
Purchase
Instagram Sponsored Shoppable Ads